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We are thrilled, humbled, and honored to be voted best jewelry store in Forsyth County two years in a row. We are known for our extraordinary customer service as well as our great compassion and involvement in the community. We couldn't be more pleased and are so thankful to our community for giving us the title of Best of Forsyth 2015 and now 2016! Here is to the best year yet!
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Our History
Lance White, owner of Lance's Jewelry with sister Doris Corona who is the president of Operations.
Joel, our Master Jeweler |
Combining the art of design with a tradition of excellence.
Lance's Jewelry has a twenty-six year tradition of excellence in service, jewelry design, and community service. We are Cumming's oldest full-service jewelry store standing out above the rest. As Lance, owner and namesake, states himself, "That's my name on the sign above my store and it's my reputation. That's why I stand behind everything that I sell or service. I am in business in Cumming for a lifetime." Establishing a relationship of confidence and trust with our clients is most important to the sales associates at Lance’s Jewelry. The quality of each piece is fully disclosed and settings can be checked before the actual mounting takes place, as complete customer satisfaction is strived for. With over 100 years of combined experience among all the sales associates, you are sure to find expert advice along with trusted knowledge. The Cumming store has been a staple of the community. Clients have visited the store for over 20 years, and have great memories. From making rings out of treasured family wedding bands to finding that one-of-a-kind diamond to celebrate an engagement, an experienced and knowledgeable staff is ready to help every discerning taste. Our Commitment to Serve More than just service and craftsmanship, the staff at Lance’s Jewelry is committed to being part of the community they serve. Our responsibility is to dedicate ourselves to the causes that matter most to us. We have, over the years, helped in any way possible with the efforts of various organizations, including charity rides, special recognitions and events, and altruistic efforts. A visit to the store clearly depicts Lance’s pledge to community service. We are passionate about dogs and cats and are fully committed to the efforts of our no-kill shelter. We have adopted several dogs over the years and make every effort possible to let folks know about our shelter. We are committed to finding homes for every adoptable dog that comes into their program. While some dogs take longer to place than others, we don’t give up on finding a home for them. 
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