Combining the art of design with a tradition of excellence.

Lance's Jewelry has a twenty-two year tradition of excellence in service, jewelry design, and community service. We are Cumming's oldest full-service jewelry store standing out above the rest. As Lance, owner and namesake, states himself, "That's my name on the sign above my store and it's my reputation. That's why I stand behind everything that I sell or service. I am in business in Cumming for a lifetime."

With over twenty-two years in business, Lance's Jewelry is certainly a cut above the rest. From beautiful diamonds to traditional pearls, each piece is an extension of the family's commitment to quality.

Everyone that walks into Lance’s Jewelry is treated to an exquisite array of jewelry - for all ages - designed by fabulous artisans. The store includes work by qualified jewelry artists. The store also offers watch and jewelry repair services.

The jewelry and watch repair is of the highest quality workmanship and is fully guaranteed. We can take your old gold and melt it down to make a new brilliant custom designer piece. Lance’s Jewelry guarantees the lowest prices for the best quality merchandise in all of Atlanta. The family has continued working at Lance's Jewelry since it first opened in 1989, maintaining a tradition of service and quality.

Establishing a relationship of confidence and trust with our clients is most important to the sales associates at Lance’s Jewelry. The quality of each piece is fully disclosed and settings can be checked before the actual mounting takes place, as complete customer satisfaction is strived for. With over 100 years of combined experience among all the sales associates, you are sure to find expert advice along with trusted knowledge.

The Cumming store has been a staple of the community. Clients have visited the store for over 20 years, and have great memories. From making rings out of treasured family wedding bands to finding that one-of-a-kind diamond to celebrate an engagement, an experienced and knowledgeable staff is ready to help every discerning taste.

Purchasing a piece of jewelry can be fun. In keeping with one’s budget, it is an affordable way to celebrate a birth, anniversary, birthday, marriage, love, or the fullness of life. If you are looking for that perfect elegant, significant, and beautiful piece of jewelry, the staff at Lance’s Jewelry is ready to serve you. Stop by and browse, stay a while to chat, and be ready to enjoy a retail treat.

Our Commitment to Serve

More than just service and craftsmanship, the staff at Lance’s Jewelry is committed to being part of the community they serve. Our responsibility is to dedicate ourselves to the causes that matter most to us. We have, over the years, helped in any way possible with the efforts of various organizations, including charity rides, special recognitions and events, and altruistic efforts.

A visit to the store clearly depicts Lance’s pledge to community service, with the Humane Society of Forsyth County at the forefront. We are passionate about dogs and cats and am fully committed to the efforts of our no-kill shelter. We have adopted several dogs over the years and make every effort possible to let folks know about our shelter. As advocates of the no-kill philosophy, the Humane Society of Forsyth County is committed to finding homes for every adoptable dog that comes into their program. While some dogs take longer to place than others, we don’t give up on finding a home for them.